Why Blind Targeting Burns Your Budget & How to Fix It

Why Blind Targeting Burns Your Budget & How to Fix ItBy: Stesha K. Mays Published on: 13/01/2026

Stop wasting ad spend. Learn why blind targeting fails and how intent-based strategies and identity resolution can help you find in-market buyers.New Blog Post Description

Identity Resolution
Read more
Why Blind Targeting Burns Your Budget & How to Fix It

Identity-First Growth for a Post-Cookie World

Identity-First Growth for a Post-Cookie WorldBy: Stesha K. Mays Published on: 27/12/2025

Cookies are disappearing. Ad platforms keep the data. Lead volume is up but quality is down. Teams are optimizing impressions without knowing who is actually in-market. Simple Scale helps businesses identify real buyers before paying for ads.

Intent Data
Read more
Identity-First Growth for a Post-Cookie World